Planning - Questionaire

Questionnaire

1. Occupation?

[Student] [Unemployed] [Employed] [Retired]

2. How old are you?
 [14-16] [17-20] [21-25] [25+] 


3. Male or Female?
[Male] [Female]

 
4. What is your favourite music genre?
[Pop] [Rock] [Rap] [Indie] [Alternative] [Dub-step]
[R’n’B] [Techno] [Classical] [Dance] [Heavy metal]
[Other - Please Specify -                           ]


5. Do you prefer Narrative, Performance, Concept or Mixed music videos?
[Narrative] [Performance] [Concept] [Mix]


6. Do you prefer Male or Female singers?
[Male] [Female]


7. Where do you view your music?
[Televison] [Itunes] [Youtube] [Spotify]
[Other - Please Specify -                            ]


8. Do like diverse music videos?
[Yes] [No]


 

9. Do you like true to life music videos?
[Yes] [No]


10. What makes you buy new music?
[Avert] [Artist] [Song] [Video]


11. How often do watch music videos?
[Daily] [Weekly] [Monthly] [Hardly ever]


12. Where do you get your music?
[Shop - CD] [Illegal download] [File sharing from friends] [Itunes] [Spotify]

[Other -  Please specify -                          ]

13. What lighting should be used in music video and why?

 



 

 
 
 
14. Is star image important and why?

 
 
 
 
 
 
  15. What themes do you like in a music video?

[Love] [Friendship] [Everyday life situations] [Sex] [Party]

16. Is notion of looking important?

[Yes] [No]

Conclusion:  I created this questionnaire to find out the  information, interest and background for my target audience in order for me to be able to create a successful music video for my target audience. 

 

Planning: Choosing and appealing to out audience

Choosing and appealing to out audience

What is important to know about audiences when creating music videos:
When creating a music video you need to know allot about your audience as the more you know about your target audience the easier it will be for you to create the content that they enjoy so that you can be a successful artist because without know your target audience you could create content that they don't enjoy that will not appeal to them so then the artist will not get any success.

My audience:

Age - 14 to 25
Gender - Unisex
Race - All races
Audience category - E to C1
Income bracket and status - 30k and below and status would be lower and working class people (E to C1).
Hobbies and interests - Parties, Dancing, Love, Alcohol, Drugs and Hanging out with friends.

Audience reaction to my video:
Audience engagement - The audience engagement with the video will allow them to have their own unique views of the video and will ensure they are active when watching.

Audience expectations - The audience will expect a message to be put across in the video that will hit them hard and make them think about what they have seen and be more aware of the typical issues of young adults in their everyday lives.

Audience foreknowledge - Before seeing the video the audience should know the star image of the artist and the artists style of music so they will know if it appeals to them or not.

Audience identification - This is how the audience will relate the message in the music video that the artist is putting across to them.

Audience placement - This is the direct relation that the artist and music has the to the person watching the video and how they connect with my video on an emotional level and a personal as if they see products being promoted in the video this could cause them to buy it or if they already have the product feel like they have a connection with the artist because they have the same product.

Conclusion: I have identified this group as my target audience as the issues that are put across in the video that we are trying to raise awareness for are issues that people of these ages could have in their lives so they will be able to directly relate and feel connected to the music video.

Research: Audience

Audiences


What are audiences: Audiences are the people that artists target to try to sell their music and try to make sure it caters to their target audiences tastes. Its important to know your target audience so that you know who you are trying to target and you know what kind of music they like so it will make sure they like your music.

How are people categorised: The ways that audiences can be categorised are:

 Age 

Gender 

Race 

Class

Location 

Income       

This information is taken with other information like what kind of worker you are to put you a audience in to certain categories.


Advantages of categorising audience:

• You will know what your audience is interested in.
• Can make content specific for your audience.
• You know the budget of your audience.
• Use the information to encourage companies to advertise on your radio station.  

Disadvantages of categorising audience:

• People in the same category may like different music.
• Only considers income and status not the peoples interests.

Different genres have different audiences:

Rock - Rock has a original audience just like other genres the people have their own views on life and tend to be anti conformist and wear dark clothing and fit in categories of E, D and C2.

Hip-Hop - On the other hand this genre of Hip-Hop has very conformist views on everything and wear very conformist clothing however they tend to fit in the categories of  E and D just like Rock.

Audience reactions:

Audience reaction in relation to Goodwin, Dyer, Hebdige:

Goodwin - Goodwin said that starts are manufactured in a certain way to make them appeal to a audience.

Dyer - Dyers says that companies turn these stars purely into products used to make money and manipulate a audience.

Hebdige - Hebdige says that someone background and social class determines what kind of music they will listen to.

Conclusion - This has helped me to understand the different audiences there and what they listen. The audience I will be aiming at are E, D, C1 and C2 ages 15+.

Research: Popular music theory

Popular music theory

Introduction: It is important that we know each theory and know who made each theory because these theories show us how music videos work and how we can make the video successful. It is important we know this information as it is key to enabling us to make a successful music video.

Popular culture: Popular culture is all the mainstream and conformist  ideas, perspectives, attitudes, memes, images, and other phenomena that there are that people follow in todays culture. What is popular culture is hugely influenced by the mass media so they control what is popular the culture for the masses. As this is controlled this can also relate to what music is popular at different times as if it becomes popular culture then it will be seen as something that makes you cool and in turn will make that form of music popular culture.

Antonio Gramsci and Hegemony: Antonio Gramsci introduced the idea of Hegemony this is when ruling class values and ideas are dominate what we see. The control of media influences everything we see such as what shows are on TV an which are cancelled and what news stories are covered and not covered on the news. This is done so that everyone who watches the shows and the news will be seeing the same thing so will have the same ideas and wont question the dominant views in society. This had been challenged through people being able to create their own music and videos on media formats such as YouTube and sound cloud as mainstream media cant control them.

Frankfurt School: Frankfurt school believe that popular music is the end product of a production line where everything sound similar. This means that the music that we listen to is manufactured the way that the mainstream media want it to sound so they control what we see as mainstream music so they can control what we like.

Adorno: Adorno was German sociologist, philosopher and musicologist. He was a leading member of the Frankfurt school of critical theory he argued in 1903-69 that capitalism fed people with products of a culture industry. Adorno is the one who brang the argument up that the music we listen to is manufactured to the way that mainstream media want it to sound. by doing this they can make all of us think the same way by the way they want the music to sound so that we will all have the same ideologies and they can control what ideologies they want us to have.

The Birmingham school: A group of theorists from Birmingham England who wanted to challenge the Frankfurt school and said the audience are more active than passive. It says the Frankfurt school is making the audience seem very passive than it really is the audience are more active as they choose the type of music they want to listen to and what they listen to is the in demand so then that music will got more backing so will  become more popular.

Dick Hebdige: Hebdige said that Adorno's theory is very one minded and is saying that people are easily manipulated. consumption is the different ways that people consume a product. He says that the audience would be free resist the consumption of larger products. This will then cause there to be different sub cultures which the media will then cater too to make sure that their tastes are satisfied as well. The audience can then continue to resist and not consume the products or conform with their sub culture they have been given. This then shows that the audience are the more active ones as they control what the media are doing.

Conclusion: In conclusion all the theories have their points and they can be seen to be true in many ways. In my opinion I do swing more toward the Birmingham school as their theory makes more sense and sounds less like a conspiracy theory. I will make sure that my artist will appeal to large audience so that I will  be more mainstream so that it will make it easier to be successful.

Research: Dyers star theory

What is Star Theory:

Star theory is a set of meanings constructed around a music performer in order to sell the performer to a large and loyal audience.

Richard Dyer:
Richard Dyer is an English academic who specialises in film studies. 

Dyer said: "Star image is coherent, that it is incomplete and open", "The star must be simultaneously be ordinary and extraordinary for the consumer", "The star must be simultaneously be present and absent for the consumer"

Performer and Pop star: 

There is a distinction that can be made between a pop star and a pop performer:

• Performer: Pop performers are performers who are promoted by their management to give them the title of a pop star.

Pop star: A pop star is a star who is instantly significant as soon as they come into the pop scene and is very expierienced and conformist with allot of fans.             

Stars and construction:

A star needs to have a unique selling point that will make them different and successful if the artist does not have one then one is made for them which is called an artificial image this is made usually by a mentor or management.

Industry and audience:

Stars are made to make money clearly by the company they are signed to they become and product of their company.

Ideology and Culture: 

Artist need to have their own moral values and cultural values and promote their own views and create their own group of loyal fans that will follow the artist.

Character and personality:
The stars provide audiences with the focus for the ideas of what people are supposed to like.

Control artists brand and star image:

Artists brands have a massive impact on their star image as they are known for their branding when they have reached the top in their industry it is the brand name that they are known for.

Conclusion:

I will be usinf the star theory in my video as it shows how the artist can become popular and make the video successful gaining allot of fans.

Research: Mulvey's male gaze

What is male gaze:

Male gaze is shown in music videos from the perspective of a heterosexual male and the way they look at women in the music video. The male gaze explains how women are seen more as sexual objects than actual people and how they are degraded by this.

Mulvey's Male Gaze:
Lura Mulvey was the creator of this theory she is a feminist who said that it can be seen in three different ways which are the following:

1. How men look at women 
2. How women look at themselves
3. How women look at other women

Lura Mulvey said that the camera is a man and it is shown how men look at women for visual pleasure and men are active and women are passive when they are watching.

Example of Mulvey's male gaze:

Nelly - Tip Drill:
This video is a perfect example for Mulvey's male gaze because the video degrades and objectifies women to be nothing the sexual objects that can be bought and used for the pleasure of males and puts across to the audience that this is the norm.

As shown in the picture above he is throwing money on a semi naked to show that he can do what he wants with her by giving her the money putting across to the audience she is a sexual object.

Here he is shown bragging to the camera as he is grabbing the womens thong with his mouth doing what he want to her like she is a object to be played with.

Here it shows the women in the video where they are being degraded and made to look like object conforming to it and doing sexual things with eachother which sends a very bad message across.

Criticisms of the theory:

The critisims of the theory are that it only provides the view that women are being objectified when men can also be objectified in music videos.
Another critisim of the the theory is that it does not provide views for homosexual or biesexual men and women only hetrosexuals.

Conclusion:

In conclusion i will not be using male gaze in my video as it appeals only to a small audience when i want my video to appeal to everyone so it will be as successful as possible.

Research: Star Image

Star Image

Intro: Star image is the way a star appears to their audience and how they represent themselves. The way this is shown is through a music video which will go to their international audience.

How can music videos help boost a stars career: The music videos that artists create can define who they are and also the define how successful their career will be here are way that a music can help boost a artists career.

• Popularity: Music videos can greatly increase a artists popularity as this is showing the artists views and look to their fans so that their will be a buzz around them and the album they are going to release.
• Financially: Music videos raise allot of money for the artist which increases the artists income which then will allow them to make more videos and more music.
• Music deals: By far this is the most important thing that music videos do for a artist as getting more deals adds to the artists credentials and makes them more attractive to getting signed by a huge record label.

Star image of existing artists:

Star image sexual

Some artists use their star image to appeal to their audience in a sexual way an example of this is Beyoncé.

Beyoncé - Drunk in love                               

















In this video Beyoncé clearly uses her good looks and nice body to attract a male audience using her sexual star image to become more successful.

Star image political

Some artists use their music videos to put their political views across to their audience an example of this is Eminem.

Eminem - white America


















In this video he puts across his views on the problems still in America with discrimination for the colour of your skin.

Star image moral

Some artists use their music videos to show their audience the lifestyle they live and certain ideologies that they follow someone who does this is George Michael.

George Michael - Outside

In George Michaels video it show his ideologies and lifestyle because he is showing the audience a situation that actually happened to him in real life when he was lured into a bathroom by a male police officer and then being arrested by him and his public humiliation as it then brang out to everyone that he is homosexual and it was not on his terms.

Conclusion: Star image is very important as without it they will be less appealing to the audience which will then make it harder for them to be successful. I will be using star image in my music video because it will make the artist more appealing to the audience so will make the video more successful.