Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts

Thursday, 11 December 2014

Planning: Group ideas

Song: To love - Habits

Genre: House

Narrative: Heart broken guy finding ways to get his ex girlfriend off his mind.

Narrative structure: Follow todorov's theory.

Characters: Broken hearted guy, extras, dancers

MES:
Lighting: black and white.
Setting: Park, House and isolated area.
Costume and hair and make up: The boy will wear conformist clothing , hoodie and a hat. Hair neat and tidy and no make up.

Song: Jhene Aiko - The pressure

Structure:
The video is structured how we want to structure ours. Throughout the video it switches between different narratives and the star image. This is done througha pan and fade in and out where we staright cuts.

as the song goes on we see the different problems in the narratives they will all be negative thats how our video is going to play out.

Narratives:
The narratives in this video will be relationship problems and feeling alone in the world. In each narrative at the end the character will be left all alone and then commit suicide.

Performance:
The star is sitting in a dark room with a light over her making her look quite shadowy. This is very similar to hoe we want our star to perform as we want her sitting on the floor in a dark room surrounded by nothing.

Song: Sza - Babylon

Genre: Neo soul

Narrative: We see the life of a boy and girl, their lifes are lonely and seem empty. They are treated badly by everyone and they feel as they are invisible. No one in the world understands them they feel the only way to feel happy is to commit suicide they meet and enjoy their last moments together before they both kill themselves together to end their lives.

Narrative structure: My narrative will follow the Todorov's beginning middle and end.

Characters: Boy, Girl and all the people who make them feel small.

Planning: Shot list

Shot list:

Planning: Story board

Story board:
 
 
 
 
 
 


 
 
 
 
 
 
 

Planning: Pre-production paperwork

Pre-production paperwork

Importance of Pre-production Paperwork:
The importance of preproduction paperwork is that it allows everyone involved to know what days they are need and how long the health and saftey risks involved with filming and proof of agreements that we can use the location and actors.

Risk assessment:
Who gets this: Everyone involved with the filming will get the risk assessment form to make the risk involved with the filming clear.









Client release form:



Location release form:

Production schedule:

Planning: Editing

Planning: Editing
For my music video I will be using the following editing techniques to add effect to the video and make it look better and more appealing.

 These are the editing techniques I am going to use:


1) Jump cut: My group decided to use the jump cut technique because it will make it look aggressive when the couple are arguing with each other. We thought that jump cuts show a disruption in time so shows how hectic their relationship is.

2) Slow editing:  We are following Goodwin's theory by allowing the editing to match the pace of the song by using slow editing. Our song is very slow and chilled so slow editing will match its pace. 

 3) Rewind: The rewind technique our group thought would work well with the stars. For example when the rapper is dancing we could show him doing a move and the rewind the move. There is an actual lyric that says "beat rewinds" and we thought it would be a great idea to use rewind editing for that moment.

4)White flash: This technique will be used when we see the artists interact with each other. We thought this because the white would give a great effect of purity and peace and that's how we want our stars portrayed to match the song.

5) Slow motion: I thought it would be a good idea to use slow motion when we see the artist dancing or lip syncing. This will be used because it really highlights key events in the music video.


Conclusion:
All these editing technique have been decided by my group to help make our music video look as professional and consistent as possible. We believe that all these editing techniques will make help the audience gain more understanding of the narratives and stars.

Planning: Lighting and Colour

Lighting and colour

Lighting and colour is a convention that can help created mood and understanding within music videos. It can also help with providing a particular atmosphere in a music video which is why it is important we plan it as we want our music video to have a maximum emotional effect on our audience.

Lighting:

Example 1:
The lighting in this music video is low key with a under lighting highlighting the star in the video so all eyes are on her. The lighting represents the her isolation from the world in her own world where she can be by herself alone. We would like to use something similar when Our female star is lip syncing her parts of the song. This is because it goes with the message we are trying to put across about the problems that young people have in their everyday life and how they feel isolated and alone with no one to help.

Example 2:
The lighting is this video is natural and low key to make it a little dark and also make it look very real and natural. The lighting used is showing how dark a relationship can be but also how natural and real it can be. We would like to use something similar when our couple is on screen to show the darkness and the realness of their relationship. This is because we are showing the problems people have in relationships but also how good they can be and the way they make people feel.

Colour:

Example 1:
The colour in this video is either very bright and colourful or black and white these colours represent how goo the person she is singing about is to her but also how bad the person is. We would like to use something similar for our couple to show how good they are for each other but also how bad just like in the video above. This because we are showing the good side and bad side of their relationship and how much of a struggle it is for the couple.

Example 2:
The colour in this music video is Dark and rainy this colour represents the darkness of the relationship that he was in that he sings about. We would like to use this colour when showing both our narratives to show the darkness of the relationship and the darkness of being bullied. This is because our videos whole purpose is to show people what they are going through and raise awareness about suicide.

Sunday, 7 December 2014

Planning: Final idea

Artist: Sza ft. Kendrick Lamar 
Song Title: Babylon
Genre: Hip Hop/ Soul

We have chosen the artist SZA because she is such a different arist her song Babylon with her group member Kendrick Lamar has a great meaning of love, trust and betrayal as to why our group thought we could create a good narrative to this song. This song falls under the Hip Hop/Soul genre because its a nice balance of rap and soulful singing which makes it appeal to different audiences. Also the song is so relatable for teenagers so our target audience would be easy to choose.

Video content:
We have decided to create a narrative based around 3 scenarios
Scenario 1: A couple that are going through relationship problems and issues resolve their problems by using violence and aggression. They take their life's by overdosing on pills/drugs.

Scenario 2: A girl that is a young carer of her younger siblings while taking her A level exams is under so much stress she decides to take her life by drowning herself in a river.

Scenario 3: A young girl is in her prom dress depressed walking around crying. We see a group of people bully and make fun of her. She tries to take her life by jumping in front of a moving train

Video structure:
my video structure will consist of narrative and performance because we have the artists singing and rapping with the story behind it.

Star image:
Our star image will be based on the prom girl because she is a perfect representation of a teenager so for her to be the artist she will connect more with our target audience. We wont use Mulvey's male gaze theory because I don't think it will help present the narrative well and the characters are young. 

Planning: Star Image

Genre: Hip-Hop/Soul

Traits of stars:
  • Humble
  • Layed back
  • Controversial
  • Confident
  • Street wise
  • Creative
  • Relaxed
Morals and values:
  • Equal rights
  • Voice of young people
  • Represents reality
  • Controversial
  • Relaxed
Media perception:
  • Young/Fresh
  • Media seek the stars
  • Active on social media
  • Wouldn't have a public relationship
  • Introvert
  • Relatable
Links to theories:

Goodwin: Our star will have allot of star image as we are going to use close ups and extreme close ups with some mid shots also used.

Mulvey: Our star will not have any male gaze as we want our star to be represented as venerable by our audience not as attractive.

Dyer: Our star will not be manufactured and will follow her own ideas and not conform with society.

Hebdige: Our star aiming at a subculture but will have a very niece audience.

Related artists:
Jhené Aiko and Corinne Bailey Rae:














What do I like about these artists:
  • nude make up
  • loose clothing
  • young
  • Innocent
  • Big messy hair
  • Looks innocent
  • Innocent colours (White)

Related artists:
Eminem and J cole:


What do I like about these artists?
  • Looks very ordinary
  • Not dressed up
  • Looks humble
  • Sunglass
  • Simple clothing
  • Dark colours

*Image*
 Our female artist is a young girl between the age of 16-18. She looks quite plane and stripped back only wearing nude make up, if any. We want her to be presented as innocent and vulnerable in order for the audience to sympathy with her. 

*Image*
Our male artist is a young boy aged around 18. He isn't over dressed and comes across cool and humble. He dances in the video as well as rapping.

Using Goodwin's theory of star image both of my stars will be shot using close ups, extreme close ups and mid shots.
We will not be using Mulvey's male gaze theory on our female star as we want her to be presented as vulnerable and innocent.

Our male star will be following the popular culture theory as he will be more mainstream than our female artist and will be street dancing which is a part of popular culture. 

Will we not be following hebdige's theory as our artist do not represent one subculture, however our female artist will be quite niche.














Friday, 5 December 2014

Planning: Production roles

Introduction:
Production roles are the roles that the people in our group will take to produce the music video it is important to give production roles to everyone in our group because this will ensure everyone is organised and knows what there role is going to be in the making of our thriller it makes the process of making our music video much quicker as everyone knows what they are doing and what they have to do.

Different production roles:

Director:
The director is the leader of the music videos production the director calls the shots throughout the videos production.

Producer:
Partner of the director the producer controls the videos budget.

Camera operator:
Controls the camera when filming.

Lighting operator:
Controls the lighting used in the scenes.

Location manager:
Decides where the music video will be set.

Hair and make up:
Does the hair and make up for the actors in the music video.

Story Boarder:
Plans the outset of the music video.

Editor:
Edits the music video.

Print designer:
Designs the album cover and the digi pack for the album.

Photographer:
Takes pictures of the stars and the music video.
Our groups roles and why:

Chardelle:
Director, Story boarder and hair and make up. Chardelle has been given these roles she was director and hair and make up from last year she has been given the role of director again as last year she got 110% out of the group and made sure we were on task. She has been given hair and make up again as she is again the only girl in our group so is the only one with experience in hair and make up. This year she is now the story boarder as she is the director so she can show the idea clearly.

Lashane:
Producer, Print designer, Photographer and Locations manager. Lashane has these roles because he was good at managing the budget last year so was great at producing. He is now the location manger as he knows very good locations for our video. He is now the photographer as it will be convenient for him to do so while we film and he has experience with photography. He is the print designer as he is the photographer so he will know what he wants to do with the shots on the album and in the digi pack.

Me:
Camera operator, Lighting and Editor. I have these roles because two of them I also had last year and I was chosen to be camera man and editor last year as I have many technical skills which makes it easy for me. I have now been given the role of lighting manager as I have the technical skills and also it helps as I am controlling the camera and the shots.

Why has this been beneficial:
This has been beneficial because everyone in our group knows what we are going to be doing so this has been saved us time and confusion when making our music video.

Wednesday, 3 December 2014

Planning: Characters

Character  1:











C



haracter name: College girl


Age: 17


Ethnicity: White


Gender stereotype: Vulnerability, Insecure and needy


Costume: Scarf,  White jumper, Skirt and tights.


Hair + Make up:  Pony tail and Natural make up.


Body language: Low self esteem and Weak


Represented as...  A weak vulnerable person who cannot  stand  up  for herself and keeps it all inside and to herself because she feels she cant tell anyone.


Role within music video:  She  is the college girl who commits  suicide.




Characters who have influenced my character decision:


Character 2:


Character name: Male - Couple



















Age: 18


Ethnicity: Black Caribbean


Gender  stereotype: Masculine, Controlling, Quick tempered  and Assertive


Costume: Shirtless and jeans


Hair + Make up:  None


Body language Touchy and Good posture
Represented as...  A controlling  boyfriend he loves her but has a bad temper and cant control it and becomes abusive but then feels guilty.


Role within the music  video: Part of the couple who are in love and intimate but  begins to argue and  turn violent.

Character  3:



Character name: Female - Couple






















Age: 18


Ethnicity: Black


Gender  stereotype: Vulnerable, Emotional, Weak  and Naïve


Costume: Tight  vest  top and his  boys  boxers


Hair + Make up:  Long hair, Red lipstick , Eye  make up and Fake bruises.


Body language: Vulnerable and has a attitude


Represented as...  She is a young naïve girl who is so in love with her boyfriend  she  will him no matter what happens.


Role within the music  video: Part of the couple who are in love and intimate but  begins to argue and  turn violent.

Conclusion:
This has helped us as we now know what we will want our characters to look like in the music video so we will not have trouble when making the video.

Monday, 24 November 2014

Planning: Similar videos

Structure - Jhené Aiko - The Pressure (Explicit):

Structure:
The video is structured the way we want ours to be with many different narratives throughout the video and shows star image. This is done using pans and fades in and out with straight cuts. As the song goes on song goes on it shows the problems of all the characters and shows all negative narrative and this is how we want our video to be.
Narratives:
The narratives in this video are extremely similar to our narrative for example we have relationship problems in our video and so does this one. At the end of the video the characters is all alone and that is how our video will be except the characters will commit suicide in our video.
Performance:
The star is in a dark room alone with a light over her with darkness around her this is how we want our star to be in a room alone in the dark.








Artist - Rihanna - Stay ft. Mikky Ekko:
Camera work/Facial expression:
To show her emotion allot of close up shots are used throughout the video as she is crying to get her sadness across to the audience. She has a very drained and zooned out look throughout the video.

Body language:
Her body language is very into herself as she is hugging her knees and hiding her body showing she just wants to be alone by herself.

Performance:
She is alone in a bath tub throughout the video to show the audience she wants to isolate herself from everyone else. In our video we want our star to put this across to the audience.

Costume/Make up:
Her make up is very nude and  natural showing the audience she is very stripped back this allows her to connect with the audience as she is more real.







Content - Five Finger Death Punch - Coming Down:
Narrative:
Narrative shows the stories of two teenager going through bullying that has led them down the route of suicide. It shows us the troubles they go through and how one person can save them from what they want to do.
Performance:
No performance is shown as star image has not been used you can only hear the band in the background the video is focused on the narratives.
Concept: No concept is used at all the video is very serious and focused on the narrative. 
 
 
 
Mise en scene :
Setting: School, Home and streets.
Costume: Female main - Black dress, underwear and baggie shirt. Male main - Jeans, shirt, back pack and hoodie. Female make up - Average make up not caked. Male make up - None.
Facial expression and body language: Female main facial expression - Distraught, pain, anger, calm, nervous and blank. Male main facial expression - Distraught, pain, anger, calm, nervous and blank. Female main body language - Calm and distraught. Male main body language - Calm and distraught.
Lighting and colour: Natural lighting and low key lighting.
Iconography: Gun, Pills, Phone, Laptop and Make up.
 
                                                                      

Friday, 21 November 2014

Planning: Locations

Locations:


Location 1 the house:


We decided to use a house as our first location as it is suitable for the first narrative in our music video. The house is where the couple in our first narrative will be arguing and fighting around the house as the song is played over it lyrics relevant to this are "And I cant remember the last time I took love from anyone." This is relevant as when at home with your partner your meant to feel loved yet the couple contradict this as they argue and fight we felt this was a valid problem to bring up in our video and fits what we are trying to put across to our audience.


Advantages:
  • Easy to find this location
  • Relevant to the narrative we have chosen
  • Many different rooms in a house so like having many locations in one.
Disadvantages:
  • Not much space so is hard to film in the small rooms.
  • Lighting issues.
  • Neighbours might think the fighting is real.
Location 2 the train station:
Relevant to lyrics: "Crucify me."


Relevant to genre: Hip-Hop usually uses run down areas as it is aimed at the lower classes in society so people can relate to it.


Relevant to target audience: If a teenager wants to run away public transport is what they run to first.


Advantages:
  • Easy to get to.
  • Time efficient.
  • Large space.
Disadvantages:
  • Other people traveling could get in our shots.
  • People may think our actor is actually trying to kill herself.
  • Being near the edge is dangerous.
Location 3 empty streets:
Relevant to lyrics: "Are you hating yourself? Do you really hate me." This will show our second narrative the prom girl being bullied then running away wanting to be alone.


Relevant to genre: Urban streets relevant to Hip-Hop.


Relevant to genre: Young people just want to run away and be alone when hurt or in times of stress.


Advantages:
  • Lots of options.
  • Large space.
  • Realism.
  • Can film locally.
Disadvantages:
  • Cars could get in our shots.
  • People could get in our shots.
  • Hazards.
Location 4 dark room:
Relevant to lyrics:
"I cant recall the last time I took advice from anyone". This is relevant as young people only trust themselves and don't listen to others.

Relevant to genre:
Hip-hop is all about people, themselves and their feelings this shows this location is relevant to the genre as its a place of thought and self reflection.

Relevant to target audience:
It suits the idea of wanting to curl up and hide alone this is a common thing between young teens to want to be alone and think and they are our target audience.

Advantages:
  • No disruptions in our shots.
  • Easy to give direction to actor.
  • Can be filmed at anytime.
  • Not hard to create the shot.
Disadvantages:
  • Lighting is hard to use.
  • Quality of video.
Conclusion:
In conclusion researching my locations has been very beneficial to me as I now know the strengths and weaknesses of our locations and how we are going to use them therefore it is going to make filming allot easier.

Sunday, 16 November 2014

Planning: Outline of narrative

Outline of narractive:

I like the video that we have chosen as it is talking about and making people more aware about the problem people go through in their live everyday such as suicide , parental problems and Relationship issues. 


The music video will be mostly performance and narrative based with a little bit of concept. We have decided to plan our video like this because this allows us to be able to tell a story and raise awareness of some of the struggles people go through as well as have star image and bring entertainment for the viewer through the dancers.

Theories: 

Goodwin-
We are following some of this theory as we will be including editing that matches the pace of the song and the visuals will make sense to the lyrics. 

Dyer-
We will be following this theory as we are using star image with our 2 main characters by using lip syncing the rapper and the singer. 

Mulvey-
We will not be using this theory as we do not want our female characters to be represented as sexual object and instead we want them to be represented as vulnerable and innocent in order for the audience to understand their struggles. 

Hebdige:
We are not going to use this theory as although our visuals and themes are not mainstream they do not resist mainstream and do not fall into a subculture and instead is aimed at a niece audience.

Adorno:
We are not following this idea as we are not trying to manipulate put audience and turn them into masses with our video.

Thursday, 6 November 2014

Planning - Graphs

Feedback of questionnaire

The Graph below shows the feed back to what kind of music video the people who took the questionnaire prefer. The graph shows that the most preferred music videos are performance for the people who took my questionnaire.














The graph below is showing how many people like diverse music video this graph is showing me that more people like diverse music videos than the ones who don't who took my questionnaire.
















The graph below shows me that allot more people enjoy true to life music videos thandont of the people who took my questionaire.















Thes results of this graph were equally split 10 to 10 this tell me from the the people who took thr graph half prefer male singers and half prefer female singers.















The results of this question show me that more people who took my questionaire think that notion of looking is important than dont.















Conclusion: In conclusion these graphs are showing me what people prefer and would prefer to see in music vidoes so now i can take these results and use them to help me make my music video.

Planning - Questionaire

Questionnaire

1. Occupation?
[Student] [Unemployed] [Employed] [Retired]

2. How old are you?
 [14-16] [17-20] [21-25] [25+] 


3. Male or Female?
[Male] [Female]




 
4. What is your favourite music genre?
[Pop] [Rock] [Rap] [Indie] [Alternative] [Dub-step]
[R’n’B] [Techno] [Classical] [Dance] [Heavy metal]
[Other - Please Specify -                           ]


5. Do you prefer Narrative, Performance, Concept or Mixed music videos?
[Narrative] [Performance] [Concept] [Mix]


6. Do you prefer Male or Female singers?
[Male] [Female]


7. Where do you view your music?
[Televison] [Itunes] [Youtube] [Spotify]
[Other - Please Specify -                            ]


8. Do like diverse music videos?
[Yes] [No]


 
9. Do you like true to life music videos?
[Yes] [No]


10. What makes you buy new music?
[Avert] [Artist] [Song] [Video]


11. How often do watch music videos?
[Daily] [Weekly] [Monthly] [Hardly ever]


12. Where do you get your music?
[Shop - CD] [Illegal download] [File sharing from friends] [Itunes] [Spotify]
[Other -  Please specify -                          ]

13. What lighting should be used in music video and why?








 



 

 
 
 
14. Is star image important and why?




 
 
 
 
 
 
  15. What themes do you like in a music video?
[Love] [Friendship] [Everyday life situations] [Sex] [Party]

16. Is notion of looking important?

[Yes] [No]


Conclusion:  I created this questionnaire to find out the  information, interest and background for my target audience in order for me to be able to create a successful music video for my target audience.
 

 

Planning: Choosing and appealing to out audience

Choosing and appealing to out audience

What is important to know about audiences when creating music videos:
When creating a music video you need to know allot about your audience as the more you know about your target audience the easier it will be for you to create the content that they enjoy so that you can be a successful artist because without know your target audience you could create content that they don't enjoy that will not appeal to them so then the artist will not get any success.

My audience:

Age - 14 to 25
Gender - Unisex
Race - All races
Audience category - E to C1
Income bracket and status - 30k and below and status would be lower and working class people (E to C1).
Hobbies and interests - Parties, Dancing, Love, Alcohol, Drugs and Hanging out with friends.

Audience reaction to my video:
Audience engagement - The audience engagement with the video will allow them to have their own unique views of the video and will ensure they are active when watching.

Audience expectations - The audience will expect a message to be put across in the video that will hit them hard and make them think about what they have seen and be more aware of the typical issues of young adults in their everyday lives.

Audience foreknowledge - Before seeing the video the audience should know the star image of the artist and the artists style of music so they will know if it appeals to them or not.

Audience identification - This is how the audience will relate the message in the music video that the artist is putting across to them.

Audience placement - This is the direct relation that the artist and music has the to the person watching the video and how they connect with my video on an emotional level and a personal as if they see products being promoted in the video this could cause them to buy it or if they already have the product feel like they have a connection with the artist because they have the same product.

Conclusion: I have identified this group as my target audience as the issues that are put across in the video that we are trying to raise awareness for are issues that people of these ages could have in their lives so they will be able to directly relate and feel connected to the music video.