Planning: Choosing and appealing to out audience

Choosing and appealing to out audience

What is important to know about audiences when creating music videos:
When creating a music video you need to know allot about your audience as the more you know about your target audience the easier it will be for you to create the content that they enjoy so that you can be a successful artist because without know your target audience you could create content that they don't enjoy that will not appeal to them so then the artist will not get any success.

My audience:

Age - 14 to 25
Gender - Unisex
Race - All races
Audience category - E to C1
Income bracket and status - 30k and below and status would be lower and working class people (E to C1).
Hobbies and interests - Parties, Dancing, Love, Alcohol, Drugs and Hanging out with friends.

Audience reaction to my video:
Audience engagement - The audience engagement with the video will allow them to have their own unique views of the video and will ensure they are active when watching.

Audience expectations - The audience will expect a message to be put across in the video that will hit them hard and make them think about what they have seen and be more aware of the typical issues of young adults in their everyday lives.

Audience foreknowledge - Before seeing the video the audience should know the star image of the artist and the artists style of music so they will know if it appeals to them or not.

Audience identification - This is how the audience will relate the message in the music video that the artist is putting across to them.

Audience placement - This is the direct relation that the artist and music has the to the person watching the video and how they connect with my video on an emotional level and a personal as if they see products being promoted in the video this could cause them to buy it or if they already have the product feel like they have a connection with the artist because they have the same product.

Conclusion: I have identified this group as my target audience as the issues that are put across in the video that we are trying to raise awareness for are issues that people of these ages could have in their lives so they will be able to directly relate and feel connected to the music video.