Song: To love - Habits
Genre: House
Narrative: Heart broken guy finding ways to get his ex girlfriend off his mind.
Narrative structure: Follow todorov's theory.
Characters: Broken hearted guy, extras, dancers
MES:
Lighting: black and white.
Setting: Park, House and isolated area.
Costume and hair and make up: The boy will wear conformist clothing , hoodie and a hat. Hair neat and tidy and no make up.
Song: Jhene Aiko - The pressure
Structure:
The video is structured how we want to structure ours. Throughout the video it switches between different narratives and the star image. This is done througha pan and fade in and out where we staright cuts.
as the song goes on we see the different problems in the narratives they will all be negative thats how our video is going to play out.
Narratives:
The narratives in this video will be relationship problems and feeling alone in the world. In each narrative at the end the character will be left all alone and then commit suicide.
Performance:
The star is sitting in a dark room with a light over her making her look quite shadowy. This is very similar to hoe we want our star to perform as we want her sitting on the floor in a dark room surrounded by nothing.
Song: Sza - Babylon
Genre: Neo soul
Narrative: We see the life of a boy and girl, their lifes are lonely and seem empty. They are treated badly by everyone and they feel as they are invisible. No one in the world understands them they feel the only way to feel happy is to commit suicide they meet and enjoy their last moments together before they both kill themselves together to end their lives.
Narrative structure: My narrative will follow the Todorov's beginning middle and end.
Characters: Boy, Girl and all the people who make them feel small.
Thursday, 11 December 2014
Planning: Pre-production paperwork
Pre-production paperwork
Importance of Pre-production Paperwork:
The importance of preproduction paperwork is that it allows everyone involved to know what days they are need and how long the health and saftey risks involved with filming and proof of agreements that we can use the location and actors.
Risk assessment:
Who gets this: Everyone involved with the filming will get the risk assessment form to make the risk involved with the filming clear.
Client release form:
Location release form:
Production schedule:
Importance of Pre-production Paperwork:
The importance of preproduction paperwork is that it allows everyone involved to know what days they are need and how long the health and saftey risks involved with filming and proof of agreements that we can use the location and actors.
Risk assessment:
Who gets this: Everyone involved with the filming will get the risk assessment form to make the risk involved with the filming clear.
Client release form:
Location release form:
Production schedule:
Planning: Editing
Planning: Editing
3) Rewind: The rewind technique our group thought would work well with the stars. For example when the rapper is dancing we could show him doing a move and the rewind the move. There is an actual lyric that says "beat rewinds" and we thought it would be a great idea to use rewind editing for that moment.
4)White flash: This technique will be used when we see the artists interact with each other. We thought this because the white would give a great effect of purity and peace and that's how we want our stars portrayed to match the song.
5) Slow motion: I thought it would be a good idea to use slow motion when we see the artist dancing or lip syncing. This will be used because it really highlights key events in the music video.
Conclusion:
All these editing technique have been decided by my group to help make our music video look as professional and consistent as possible. We believe that all these editing techniques will make help the audience gain more understanding of the narratives and stars.
For my music video I will be using the following editing techniques to add effect to the video and make it look better and more appealing.
These are the editing techniques I am going to use:
1) Jump cut: My group decided to use the jump cut technique because it will make it look aggressive when the couple are arguing with each other. We thought that jump cuts show a disruption in time so shows how hectic their relationship is.
2) Slow editing: We are following Goodwin's theory by allowing the editing to match the pace of the song by using slow editing. Our song is very slow and chilled so slow editing will match its pace.
These are the editing techniques I am going to use:
1) Jump cut: My group decided to use the jump cut technique because it will make it look aggressive when the couple are arguing with each other. We thought that jump cuts show a disruption in time so shows how hectic their relationship is.
2) Slow editing: We are following Goodwin's theory by allowing the editing to match the pace of the song by using slow editing. Our song is very slow and chilled so slow editing will match its pace.
3) Rewind: The rewind technique our group thought would work well with the stars. For example when the rapper is dancing we could show him doing a move and the rewind the move. There is an actual lyric that says "beat rewinds" and we thought it would be a great idea to use rewind editing for that moment.
4)White flash: This technique will be used when we see the artists interact with each other. We thought this because the white would give a great effect of purity and peace and that's how we want our stars portrayed to match the song.
5) Slow motion: I thought it would be a good idea to use slow motion when we see the artist dancing or lip syncing. This will be used because it really highlights key events in the music video.
Conclusion:
All these editing technique have been decided by my group to help make our music video look as professional and consistent as possible. We believe that all these editing techniques will make help the audience gain more understanding of the narratives and stars.
Reasearch & planning Digipak: Generic conventions and analysing digipaks
What is a digipak?
A digipak is a piece of material that a company uses for promotional purposes like a new album.
The purpose of a digipak?
The purpose of the digipak is to promote an artists new album and allow the audience to gain an understanding of what the album is about and what type of artist they are listening to.
What other elements does a digipak contain
Analyse two existing digipaks:
Example 1 FKA twigs:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main image shows a manikin representing the artist clearly to the audience to ensure she gets what type of artists she is across to the audience and show them that she is very different so they can by into her lifestyle.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside.
Typography:
The font is very simple and black bold on a bright background to make sure it stands out to who looks at it.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a manikin to represent her showing her audience how different she is as a artist and she is very alterative.
Example 2 Lana del rey:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main Image is showing the artist clearly to the audience to show a lot of star image which gives the artist a lot of publicity and exposure to the audience. This then relates to Dyers theory of enhancing 'Star image' again as the advert has the star front and centre to give her a lot of publicity to the audience. This is conventional to the genre because as their is a lot of star image shown to give the star more exposure. This builds a greater understanding between the star and the audience as they learn more about the star and who they are.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside the CD has a simple design showing roses on the CD with the track list on the back.
Typography:
The font is very simple and black bold on a white background to make sure it stands out to who looks at it and when on the bright colour background white font is used to make sure it stands out as well.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a very glamorous image to show the audience what kind of artist she is so they can buy into her lifestyle of being a very glamorous person and creates a relationship between her and the audience
A digipak is a piece of material that a company uses for promotional purposes like a new album.
The purpose of a digipak?
The purpose of the digipak is to promote an artists new album and allow the audience to gain an understanding of what the album is about and what type of artist they are listening to.
What other elements does a digipak contain
- Barcode
- Song list
- Artists name
- Album name
- Track list
Analyse two existing digipaks:
Example 1 FKA twigs:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main image shows a manikin representing the artist clearly to the audience to ensure she gets what type of artists she is across to the audience and show them that she is very different so they can by into her lifestyle.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside.
Typography:
The font is very simple and black bold on a bright background to make sure it stands out to who looks at it.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a manikin to represent her showing her audience how different she is as a artist and she is very alterative.
Example 2 Lana del rey:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main Image is showing the artist clearly to the audience to show a lot of star image which gives the artist a lot of publicity and exposure to the audience. This then relates to Dyers theory of enhancing 'Star image' again as the advert has the star front and centre to give her a lot of publicity to the audience. This is conventional to the genre because as their is a lot of star image shown to give the star more exposure. This builds a greater understanding between the star and the audience as they learn more about the star and who they are.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside the CD has a simple design showing roses on the CD with the track list on the back.
Typography:
The font is very simple and black bold on a white background to make sure it stands out to who looks at it and when on the bright colour background white font is used to make sure it stands out as well.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a very glamorous image to show the audience what kind of artist she is so they can buy into her lifestyle of being a very glamorous person and creates a relationship between her and the audience
Planning: Lighting and Colour
Lighting and colour
Lighting and colour is a convention that can help created mood and understanding within music videos. It can also help with providing a particular atmosphere in a music video which is why it is important we plan it as we want our music video to have a maximum emotional effect on our audience.
Lighting:
Example 1:
The lighting in this music video is low key with a under lighting highlighting the star in the video so all eyes are on her. The lighting represents the her isolation from the world in her own world where she can be by herself alone. We would like to use something similar when Our female star is lip syncing her parts of the song. This is because it goes with the message we are trying to put across about the problems that young people have in their everyday life and how they feel isolated and alone with no one to help.
Example 2:
The lighting is this video is natural and low key to make it a little dark and also make it look very real and natural. The lighting used is showing how dark a relationship can be but also how natural and real it can be. We would like to use something similar when our couple is on screen to show the darkness and the realness of their relationship. This is because we are showing the problems people have in relationships but also how good they can be and the way they make people feel.
Colour:
Example 1:
The colour in this video is either very bright and colourful or black and white these colours represent how goo the person she is singing about is to her but also how bad the person is. We would like to use something similar for our couple to show how good they are for each other but also how bad just like in the video above. This because we are showing the good side and bad side of their relationship and how much of a struggle it is for the couple.
Example 2:
The colour in this music video is Dark and rainy this colour represents the darkness of the relationship that he was in that he sings about. We would like to use this colour when showing both our narratives to show the darkness of the relationship and the darkness of being bullied. This is because our videos whole purpose is to show people what they are going through and raise awareness about suicide.
Lighting and colour is a convention that can help created mood and understanding within music videos. It can also help with providing a particular atmosphere in a music video which is why it is important we plan it as we want our music video to have a maximum emotional effect on our audience.
Lighting:
Example 1:
The lighting in this music video is low key with a under lighting highlighting the star in the video so all eyes are on her. The lighting represents the her isolation from the world in her own world where she can be by herself alone. We would like to use something similar when Our female star is lip syncing her parts of the song. This is because it goes with the message we are trying to put across about the problems that young people have in their everyday life and how they feel isolated and alone with no one to help.
Example 2:
The lighting is this video is natural and low key to make it a little dark and also make it look very real and natural. The lighting used is showing how dark a relationship can be but also how natural and real it can be. We would like to use something similar when our couple is on screen to show the darkness and the realness of their relationship. This is because we are showing the problems people have in relationships but also how good they can be and the way they make people feel.
Colour:
Example 1:
The colour in this video is either very bright and colourful or black and white these colours represent how goo the person she is singing about is to her but also how bad the person is. We would like to use something similar for our couple to show how good they are for each other but also how bad just like in the video above. This because we are showing the good side and bad side of their relationship and how much of a struggle it is for the couple.
Example 2:
The colour in this music video is Dark and rainy this colour represents the darkness of the relationship that he was in that he sings about. We would like to use this colour when showing both our narratives to show the darkness of the relationship and the darkness of being bullied. This is because our videos whole purpose is to show people what they are going through and raise awareness about suicide.
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