Thursday, 11 December 2014
Planning: Pre-production paperwork
Pre-production paperwork
Importance of Pre-production Paperwork:
The importance of preproduction paperwork is that it allows everyone involved to know what days they are need and how long the health and saftey risks involved with filming and proof of agreements that we can use the location and actors.
Risk assessment:
Who gets this: Everyone involved with the filming will get the risk assessment form to make the risk involved with the filming clear.
Client release form:
Location release form:
Production schedule:
Importance of Pre-production Paperwork:
The importance of preproduction paperwork is that it allows everyone involved to know what days they are need and how long the health and saftey risks involved with filming and proof of agreements that we can use the location and actors.
Risk assessment:
Who gets this: Everyone involved with the filming will get the risk assessment form to make the risk involved with the filming clear.
Client release form:
Location release form:
Production schedule:
Planning: Editing
Planning: Editing
3) Rewind: The rewind technique our group thought would work well with the stars. For example when the rapper is dancing we could show him doing a move and the rewind the move. There is an actual lyric that says "beat rewinds" and we thought it would be a great idea to use rewind editing for that moment.
4)White flash: This technique will be used when we see the artists interact with each other. We thought this because the white would give a great effect of purity and peace and that's how we want our stars portrayed to match the song.
5) Slow motion: I thought it would be a good idea to use slow motion when we see the artist dancing or lip syncing. This will be used because it really highlights key events in the music video.
Conclusion:
All these editing technique have been decided by my group to help make our music video look as professional and consistent as possible. We believe that all these editing techniques will make help the audience gain more understanding of the narratives and stars.
For my music video I will be using the following editing techniques to add effect to the video and make it look better and more appealing.
These are the editing techniques I am going to use:
1) Jump cut: My group decided to use the jump cut technique because it will make it look aggressive when the couple are arguing with each other. We thought that jump cuts show a disruption in time so shows how hectic their relationship is.
2) Slow editing: We are following Goodwin's theory by allowing the editing to match the pace of the song by using slow editing. Our song is very slow and chilled so slow editing will match its pace.
These are the editing techniques I am going to use:
1) Jump cut: My group decided to use the jump cut technique because it will make it look aggressive when the couple are arguing with each other. We thought that jump cuts show a disruption in time so shows how hectic their relationship is.
2) Slow editing: We are following Goodwin's theory by allowing the editing to match the pace of the song by using slow editing. Our song is very slow and chilled so slow editing will match its pace.
3) Rewind: The rewind technique our group thought would work well with the stars. For example when the rapper is dancing we could show him doing a move and the rewind the move. There is an actual lyric that says "beat rewinds" and we thought it would be a great idea to use rewind editing for that moment.
4)White flash: This technique will be used when we see the artists interact with each other. We thought this because the white would give a great effect of purity and peace and that's how we want our stars portrayed to match the song.
5) Slow motion: I thought it would be a good idea to use slow motion when we see the artist dancing or lip syncing. This will be used because it really highlights key events in the music video.
Conclusion:
All these editing technique have been decided by my group to help make our music video look as professional and consistent as possible. We believe that all these editing techniques will make help the audience gain more understanding of the narratives and stars.
Reasearch & planning Digipak: Generic conventions and analysing digipaks
What is a digipak?
A digipak is a piece of material that a company uses for promotional purposes like a new album.
The purpose of a digipak?
The purpose of the digipak is to promote an artists new album and allow the audience to gain an understanding of what the album is about and what type of artist they are listening to.
What other elements does a digipak contain
Analyse two existing digipaks:
Example 1 FKA twigs:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main image shows a manikin representing the artist clearly to the audience to ensure she gets what type of artists she is across to the audience and show them that she is very different so they can by into her lifestyle.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside.
Typography:
The font is very simple and black bold on a bright background to make sure it stands out to who looks at it.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a manikin to represent her showing her audience how different she is as a artist and she is very alterative.
Example 2 Lana del rey:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main Image is showing the artist clearly to the audience to show a lot of star image which gives the artist a lot of publicity and exposure to the audience. This then relates to Dyers theory of enhancing 'Star image' again as the advert has the star front and centre to give her a lot of publicity to the audience. This is conventional to the genre because as their is a lot of star image shown to give the star more exposure. This builds a greater understanding between the star and the audience as they learn more about the star and who they are.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside the CD has a simple design showing roses on the CD with the track list on the back.
Typography:
The font is very simple and black bold on a white background to make sure it stands out to who looks at it and when on the bright colour background white font is used to make sure it stands out as well.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a very glamorous image to show the audience what kind of artist she is so they can buy into her lifestyle of being a very glamorous person and creates a relationship between her and the audience
A digipak is a piece of material that a company uses for promotional purposes like a new album.
The purpose of a digipak?
The purpose of the digipak is to promote an artists new album and allow the audience to gain an understanding of what the album is about and what type of artist they are listening to.
What other elements does a digipak contain
- Barcode
- Song list
- Artists name
- Album name
- Track list
Analyse two existing digipaks:
Example 1 FKA twigs:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main image shows a manikin representing the artist clearly to the audience to ensure she gets what type of artists she is across to the audience and show them that she is very different so they can by into her lifestyle.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside.
Typography:
The font is very simple and black bold on a bright background to make sure it stands out to who looks at it.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a manikin to represent her showing her audience how different she is as a artist and she is very alterative.
Example 2 Lana del rey:
Lighting and colour:
The whole digipak is very bright and stands out very well to the viewer of the advert as it uses very bright colours.
Main image:
The main Image is showing the artist clearly to the audience to show a lot of star image which gives the artist a lot of publicity and exposure to the audience. This then relates to Dyers theory of enhancing 'Star image' again as the advert has the star front and centre to give her a lot of publicity to the audience. This is conventional to the genre because as their is a lot of star image shown to give the star more exposure. This builds a greater understanding between the star and the audience as they learn more about the star and who they are.
Layout:
The layout is very simple with a front cover image a insert with the songs and lyrics and simple colours on the inside the CD has a simple design showing roses on the CD with the track list on the back.
Typography:
The font is very simple and black bold on a white background to make sure it stands out to who looks at it and when on the bright colour background white font is used to make sure it stands out as well.
Information:
The digipak has all the necessary information including the songs with lyrics, album name, track list, music institution and production company.
Artist representation:
The artist uses a very glamorous image to show the audience what kind of artist she is so they can buy into her lifestyle of being a very glamorous person and creates a relationship between her and the audience
Planning: Lighting and Colour
Lighting and colour
Lighting and colour is a convention that can help created mood and understanding within music videos. It can also help with providing a particular atmosphere in a music video which is why it is important we plan it as we want our music video to have a maximum emotional effect on our audience.
Lighting:
Example 1:
The lighting in this music video is low key with a under lighting highlighting the star in the video so all eyes are on her. The lighting represents the her isolation from the world in her own world where she can be by herself alone. We would like to use something similar when Our female star is lip syncing her parts of the song. This is because it goes with the message we are trying to put across about the problems that young people have in their everyday life and how they feel isolated and alone with no one to help.
Example 2:
The lighting is this video is natural and low key to make it a little dark and also make it look very real and natural. The lighting used is showing how dark a relationship can be but also how natural and real it can be. We would like to use something similar when our couple is on screen to show the darkness and the realness of their relationship. This is because we are showing the problems people have in relationships but also how good they can be and the way they make people feel.
Colour:
Example 1:
The colour in this video is either very bright and colourful or black and white these colours represent how goo the person she is singing about is to her but also how bad the person is. We would like to use something similar for our couple to show how good they are for each other but also how bad just like in the video above. This because we are showing the good side and bad side of their relationship and how much of a struggle it is for the couple.
Example 2:
The colour in this music video is Dark and rainy this colour represents the darkness of the relationship that he was in that he sings about. We would like to use this colour when showing both our narratives to show the darkness of the relationship and the darkness of being bullied. This is because our videos whole purpose is to show people what they are going through and raise awareness about suicide.
Lighting and colour is a convention that can help created mood and understanding within music videos. It can also help with providing a particular atmosphere in a music video which is why it is important we plan it as we want our music video to have a maximum emotional effect on our audience.
Lighting:
Example 1:
The lighting in this music video is low key with a under lighting highlighting the star in the video so all eyes are on her. The lighting represents the her isolation from the world in her own world where she can be by herself alone. We would like to use something similar when Our female star is lip syncing her parts of the song. This is because it goes with the message we are trying to put across about the problems that young people have in their everyday life and how they feel isolated and alone with no one to help.
Example 2:
The lighting is this video is natural and low key to make it a little dark and also make it look very real and natural. The lighting used is showing how dark a relationship can be but also how natural and real it can be. We would like to use something similar when our couple is on screen to show the darkness and the realness of their relationship. This is because we are showing the problems people have in relationships but also how good they can be and the way they make people feel.
Colour:
Example 1:
The colour in this video is either very bright and colourful or black and white these colours represent how goo the person she is singing about is to her but also how bad the person is. We would like to use something similar for our couple to show how good they are for each other but also how bad just like in the video above. This because we are showing the good side and bad side of their relationship and how much of a struggle it is for the couple.
Example 2:
The colour in this music video is Dark and rainy this colour represents the darkness of the relationship that he was in that he sings about. We would like to use this colour when showing both our narratives to show the darkness of the relationship and the darkness of being bullied. This is because our videos whole purpose is to show people what they are going through and raise awareness about suicide.
Sunday, 7 December 2014
Planning: Final idea
Artist: Sza ft. Kendrick Lamar
Song Title: Babylon
Genre: Hip Hop/ Soul
We have chosen the artist SZA because she is such a different arist her song Babylon with her group member Kendrick Lamar has a great meaning of love, trust and betrayal as to why our group thought we could create a good narrative to this song. This song falls under the Hip Hop/Soul genre because its a nice balance of rap and soulful singing which makes it appeal to different audiences. Also the song is so relatable for teenagers so our target audience would be easy to choose.
Video content:
We have decided to create a narrative based around 3 scenarios
Scenario 1: A couple that are going through relationship problems and issues resolve their problems by using violence and aggression. They take their life's by overdosing on pills/drugs.
Scenario 2: A girl that is a young carer of her younger siblings while taking her A level exams is under so much stress she decides to take her life by drowning herself in a river.
Scenario 3: A young girl is in her prom dress depressed walking around crying. We see a group of people bully and make fun of her. She tries to take her life by jumping in front of a moving train
Video structure:
my video structure will consist of narrative and performance because we have the artists singing and rapping with the story behind it.
Star image:
Our star image will be based on the prom girl because she is a perfect representation of a teenager so for her to be the artist she will connect more with our target audience. We wont use Mulvey's male gaze theory because I don't think it will help present the narrative well and the characters are young.
Song Title: Babylon
Genre: Hip Hop/ Soul
We have chosen the artist SZA because she is such a different arist her song Babylon with her group member Kendrick Lamar has a great meaning of love, trust and betrayal as to why our group thought we could create a good narrative to this song. This song falls under the Hip Hop/Soul genre because its a nice balance of rap and soulful singing which makes it appeal to different audiences. Also the song is so relatable for teenagers so our target audience would be easy to choose.
Video content:
We have decided to create a narrative based around 3 scenarios
Scenario 1: A couple that are going through relationship problems and issues resolve their problems by using violence and aggression. They take their life's by overdosing on pills/drugs.
Scenario 2: A girl that is a young carer of her younger siblings while taking her A level exams is under so much stress she decides to take her life by drowning herself in a river.
Scenario 3: A young girl is in her prom dress depressed walking around crying. We see a group of people bully and make fun of her. She tries to take her life by jumping in front of a moving train
Video structure:
my video structure will consist of narrative and performance because we have the artists singing and rapping with the story behind it.
Star image:
Our star image will be based on the prom girl because she is a perfect representation of a teenager so for her to be the artist she will connect more with our target audience. We wont use Mulvey's male gaze theory because I don't think it will help present the narrative well and the characters are young.
Planning: Star Image
Genre: Hip-Hop/Soul
Traits of stars:
Goodwin: Our star will have allot of star image as we are going to use close ups and extreme close ups with some mid shots also used.
Mulvey: Our star will not have any male gaze as we want our star to be represented as venerable by our audience not as attractive.
Dyer: Our star will not be manufactured and will follow her own ideas and not conform with society.
Hebdige: Our star aiming at a subculture but will have a very niece audience.
Related artists:
Jhené Aiko and Corinne Bailey Rae:
What do I like about these artists:
Related artists:
Eminem and J cole:
What do I like about these artists?
*Image*
Our female artist is a young girl between the age of 16-18. She looks quite plane and stripped back only wearing nude make up, if any. We want her to be presented as innocent and vulnerable in order for the audience to sympathy with her.
*Image*
Our male artist is a young boy aged around 18. He isn't over dressed and comes across cool and humble. He dances in the video as well as rapping.
Using Goodwin's theory of star image both of my stars will be shot using close ups, extreme close ups and mid shots.
We will not be using Mulvey's male gaze theory on our female star as we want her to be presented as vulnerable and innocent.
Our male star will be following the popular culture theory as he will be more mainstream than our female artist and will be street dancing which is a part of popular culture.
Will we not be following hebdige's theory as our artist do not represent one subculture, however our female artist will be quite niche.
Traits of stars:
- Humble
- Layed back
- Controversial
- Confident
- Street wise
- Creative
- Relaxed
- Equal rights
- Voice of young people
- Represents reality
- Controversial
- Relaxed
- Young/Fresh
- Media seek the stars
- Active on social media
- Wouldn't have a public relationship
- Introvert
- Relatable
Goodwin: Our star will have allot of star image as we are going to use close ups and extreme close ups with some mid shots also used.
Mulvey: Our star will not have any male gaze as we want our star to be represented as venerable by our audience not as attractive.
Dyer: Our star will not be manufactured and will follow her own ideas and not conform with society.
Hebdige: Our star aiming at a subculture but will have a very niece audience.
Related artists:
Jhené Aiko and Corinne Bailey Rae:
What do I like about these artists:
- nude make up
- loose clothing
- young
- Innocent
- Big messy hair
- Looks innocent
- Innocent colours (White)
Related artists:
Eminem and J cole:
What do I like about these artists?
- Looks very ordinary
- Not dressed up
- Looks humble
- Sunglass
- Simple clothing
- Dark colours
*Image*
Our female artist is a young girl between the age of 16-18. She looks quite plane and stripped back only wearing nude make up, if any. We want her to be presented as innocent and vulnerable in order for the audience to sympathy with her.
*Image*
Our male artist is a young boy aged around 18. He isn't over dressed and comes across cool and humble. He dances in the video as well as rapping.
Using Goodwin's theory of star image both of my stars will be shot using close ups, extreme close ups and mid shots.
We will not be using Mulvey's male gaze theory on our female star as we want her to be presented as vulnerable and innocent.
Our male star will be following the popular culture theory as he will be more mainstream than our female artist and will be street dancing which is a part of popular culture.
Will we not be following hebdige's theory as our artist do not represent one subculture, however our female artist will be quite niche.
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