Planning: Outline of narrative

Outline of narractive:

I like the video that we have chosen as it is talking about and making people more aware about the problem people go through in their live everyday such as suicide , parental problems and Relationship issues. 

The music video will be mostly performance and narrative based with a little bit of concept. We have decided to plan our video like this because this allows us to be able to tell a story and raise awareness of some of the struggles people go through as well as have star image and bring entertainment for the viewer through the dancers.

Theories: 

Goodwin-

We are following some of this theory as we will be including editing that matches the pace of the song and the visuals will make sense to the lyrics. 

Dyer-

We will be following this theory as we are using star image with our 2 main characters by using lip syncing the rapper and the singer. 

Mulvey-

We will not be using this theory as we do not want our female characters to be represented as sexual object and instead we want them to be represented as vulnerable and innocent in order for the audience to understand their struggles. 

Hebdige:

We are not going to use this theory as although our visuals and themes are not mainstream they do not resist mainstream and do not fall into a subculture and instead is aimed at a niece audience.

Adorno:

We are not following this idea as we are not trying to manipulate put audience and turn them into masses with our video.

Production - Letter of concent

Planning - Graphs

Feedback of questionnaire

The Graph below shows the feed back to what kind of music video the people who took the questionnaire prefer. The graph shows that the most preferred music videos are performance for the people who took my questionnaire.



The graph below is showing how many people like diverse music video this graph is showing me that more people like diverse music videos than the ones who don't who took my questionnaire.

The graph below shows me that allot more people enjoy true to life music videos thandont of the people who took my questionaire.

Thes results of this graph were equally split 10 to 10 this tell me from the the people who took thr graph half prefer male singers and half prefer female singers.

The results of this question show me that more people who took my questionaire think that notion of looking is important than dont.

Conclusion: In conclusion these graphs are showing me what people prefer and would prefer to see in music vidoes so now i can take these results and use them to help me make my music video.

Planning - Questionaire

Questionnaire

1. Occupation?

[Student] [Unemployed] [Employed] [Retired]

2. How old are you?
 [14-16] [17-20] [21-25] [25+] 


3. Male or Female?
[Male] [Female]

 
4. What is your favourite music genre?
[Pop] [Rock] [Rap] [Indie] [Alternative] [Dub-step]
[R’n’B] [Techno] [Classical] [Dance] [Heavy metal]
[Other - Please Specify -                           ]


5. Do you prefer Narrative, Performance, Concept or Mixed music videos?
[Narrative] [Performance] [Concept] [Mix]


6. Do you prefer Male or Female singers?
[Male] [Female]


7. Where do you view your music?
[Televison] [Itunes] [Youtube] [Spotify]
[Other - Please Specify -                            ]


8. Do like diverse music videos?
[Yes] [No]


 

9. Do you like true to life music videos?
[Yes] [No]


10. What makes you buy new music?
[Avert] [Artist] [Song] [Video]


11. How often do watch music videos?
[Daily] [Weekly] [Monthly] [Hardly ever]


12. Where do you get your music?
[Shop - CD] [Illegal download] [File sharing from friends] [Itunes] [Spotify]

[Other -  Please specify -                          ]

13. What lighting should be used in music video and why?

 



 

 
 
 
14. Is star image important and why?

 
 
 
 
 
 
  15. What themes do you like in a music video?

[Love] [Friendship] [Everyday life situations] [Sex] [Party]

16. Is notion of looking important?

[Yes] [No]

Conclusion:  I created this questionnaire to find out the  information, interest and background for my target audience in order for me to be able to create a successful music video for my target audience. 

 

Planning: Choosing and appealing to out audience

Choosing and appealing to out audience

What is important to know about audiences when creating music videos:
When creating a music video you need to know allot about your audience as the more you know about your target audience the easier it will be for you to create the content that they enjoy so that you can be a successful artist because without know your target audience you could create content that they don't enjoy that will not appeal to them so then the artist will not get any success.

My audience:

Age - 14 to 25
Gender - Unisex
Race - All races
Audience category - E to C1
Income bracket and status - 30k and below and status would be lower and working class people (E to C1).
Hobbies and interests - Parties, Dancing, Love, Alcohol, Drugs and Hanging out with friends.

Audience reaction to my video:
Audience engagement - The audience engagement with the video will allow them to have their own unique views of the video and will ensure they are active when watching.

Audience expectations - The audience will expect a message to be put across in the video that will hit them hard and make them think about what they have seen and be more aware of the typical issues of young adults in their everyday lives.

Audience foreknowledge - Before seeing the video the audience should know the star image of the artist and the artists style of music so they will know if it appeals to them or not.

Audience identification - This is how the audience will relate the message in the music video that the artist is putting across to them.

Audience placement - This is the direct relation that the artist and music has the to the person watching the video and how they connect with my video on an emotional level and a personal as if they see products being promoted in the video this could cause them to buy it or if they already have the product feel like they have a connection with the artist because they have the same product.

Conclusion: I have identified this group as my target audience as the issues that are put across in the video that we are trying to raise awareness for are issues that people of these ages could have in their lives so they will be able to directly relate and feel connected to the music video.

Research: Audience

Audiences


What are audiences: Audiences are the people that artists target to try to sell their music and try to make sure it caters to their target audiences tastes. Its important to know your target audience so that you know who you are trying to target and you know what kind of music they like so it will make sure they like your music.

How are people categorised: The ways that audiences can be categorised are:

 Age 

Gender 

Race 

Class

Location 

Income       

This information is taken with other information like what kind of worker you are to put you a audience in to certain categories.


Advantages of categorising audience:

• You will know what your audience is interested in.
• Can make content specific for your audience.
• You know the budget of your audience.
• Use the information to encourage companies to advertise on your radio station.  

Disadvantages of categorising audience:

• People in the same category may like different music.
• Only considers income and status not the peoples interests.

Different genres have different audiences:

Rock - Rock has a original audience just like other genres the people have their own views on life and tend to be anti conformist and wear dark clothing and fit in categories of E, D and C2.

Hip-Hop - On the other hand this genre of Hip-Hop has very conformist views on everything and wear very conformist clothing however they tend to fit in the categories of  E and D just like Rock.

Audience reactions:

Audience reaction in relation to Goodwin, Dyer, Hebdige:

Goodwin - Goodwin said that starts are manufactured in a certain way to make them appeal to a audience.

Dyer - Dyers says that companies turn these stars purely into products used to make money and manipulate a audience.

Hebdige - Hebdige says that someone background and social class determines what kind of music they will listen to.

Conclusion - This has helped me to understand the different audiences there and what they listen. The audience I will be aiming at are E, D, C1 and C2 ages 15+.

Research: Popular music theory

Popular music theory

Introduction: It is important that we know each theory and know who made each theory because these theories show us how music videos work and how we can make the video successful. It is important we know this information as it is key to enabling us to make a successful music video.

Popular culture: Popular culture is all the mainstream and conformist  ideas, perspectives, attitudes, memes, images, and other phenomena that there are that people follow in todays culture. What is popular culture is hugely influenced by the mass media so they control what is popular the culture for the masses. As this is controlled this can also relate to what music is popular at different times as if it becomes popular culture then it will be seen as something that makes you cool and in turn will make that form of music popular culture.

Antonio Gramsci and Hegemony: Antonio Gramsci introduced the idea of Hegemony this is when ruling class values and ideas are dominate what we see. The control of media influences everything we see such as what shows are on TV an which are cancelled and what news stories are covered and not covered on the news. This is done so that everyone who watches the shows and the news will be seeing the same thing so will have the same ideas and wont question the dominant views in society. This had been challenged through people being able to create their own music and videos on media formats such as YouTube and sound cloud as mainstream media cant control them.

Frankfurt School: Frankfurt school believe that popular music is the end product of a production line where everything sound similar. This means that the music that we listen to is manufactured the way that the mainstream media want it to sound so they control what we see as mainstream music so they can control what we like.

Adorno: Adorno was German sociologist, philosopher and musicologist. He was a leading member of the Frankfurt school of critical theory he argued in 1903-69 that capitalism fed people with products of a culture industry. Adorno is the one who brang the argument up that the music we listen to is manufactured to the way that mainstream media want it to sound. by doing this they can make all of us think the same way by the way they want the music to sound so that we will all have the same ideologies and they can control what ideologies they want us to have.

The Birmingham school: A group of theorists from Birmingham England who wanted to challenge the Frankfurt school and said the audience are more active than passive. It says the Frankfurt school is making the audience seem very passive than it really is the audience are more active as they choose the type of music they want to listen to and what they listen to is the in demand so then that music will got more backing so will  become more popular.

Dick Hebdige: Hebdige said that Adorno's theory is very one minded and is saying that people are easily manipulated. consumption is the different ways that people consume a product. He says that the audience would be free resist the consumption of larger products. This will then cause there to be different sub cultures which the media will then cater too to make sure that their tastes are satisfied as well. The audience can then continue to resist and not consume the products or conform with their sub culture they have been given. This then shows that the audience are the more active ones as they control what the media are doing.

Conclusion: In conclusion all the theories have their points and they can be seen to be true in many ways. In my opinion I do swing more toward the Birmingham school as their theory makes more sense and sounds less like a conspiracy theory. I will make sure that my artist will appeal to large audience so that I will  be more mainstream so that it will make it easier to be successful.