Thursday, 16 October 2014

Research: Mulvey's male gaze

What is male gaze:

Male gaze is shown in music videos from the perspective of a heterosexual male and the way they look at women in the music video. The male gaze explains how women are seen more as sexual objects than actual people and how they are degraded by this.

Mulvey's Male Gaze:
Lura Mulvey was the creator of this theory she is a feminist who said that it can be seen in three different ways which are the following:
  1. How men look at women 
  2. How women look at themselves
  3. How women look at other women
Lura Mulvey said that the camera is a man and it is shown how men look at women for visual pleasure and men are active and women are passive when they are watching.

Example of Mulvey's male gaze:
















Nelly - Tip Drill:
This video is a perfect example for Mulvey's male gaze because the video degrades and objectifies women to be nothing the sexual objects that can be bought and used for the pleasure of males and puts across to the audience that this is the norm.


As shown in the picture above he is throwing money on a semi naked to show that he can do what he wants with her by giving her the money putting across to the audience she is a sexual object.












Here he is shown bragging to the camera as he is grabbing the womens thong with his mouth doing what he want to her like she is a object to be played with.















Here it shows the women in the video where they are being degraded and made to look like object conforming to it and doing sexual things with eachother which sends a very bad message across.

Criticisms of the theory:

The critisims of the theory are that it only provides the view that women are being objectified when men can also be objectified in music videos.
Another critisim of the the theory is that it does not provide views for homosexual or biesexual men and women only hetrosexuals.

Conclusion:

In conclusion i will not be using male gaze in my video as it appeals only to a small audience when i want my video to appeal to everyone so it will be as successful as possible.

1 comment:

  1. Mulvey's Male Gaze clearly understood. The idea of objectifying women and how males and females respond to the music videos is clear. A good example drawn upon.

    To improve;
    -what other criticisms are there?
    -any particular genres you would associate with this idea?
    -any more examples of artists that use this idea?
    -how does the camera move around the female?

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