Intro: Andrew Goodwin was a theorist who looked at the way music are made he said that the majority of mainstream music videos have a certain way they are set out and made. Goodwin said that music videos have 8 clear characteristics that can be scene when the video is being watched.
8 characteristics:
- Genre characteristics
- Star motives
- Technical elements
- Notion of looking
- Performance narrative
- Intertextual reference
- Relationship between lyrics and music
- Relationship between lyrics and visuals
Relationship between lyrics and visuals is the way that the lyrics to the song have a relationship to the video and how they are explaining what is happening in the video.In this song you can clearly hear from the lyrics that it is relating directly to the video the lyrics in the song explain to the listener what is happening so is showing the direct relation between the lyrics and visuals.
Relationship between lyrics and music is the way the lyrics and music are linked if the music is uick and upbeat the music will also be quick and upbeat and will have a dierect link between them.
Intertextual refrence is the way the video will have links to something that is not in the video to increase the popularity of the music and the video.
Performance and narrative is the way the video will be set Goodwin said that the video will either have a narrative and tell a stroy or will be performanced based and focus on the maker of the music.
Notion of looking is the way sexs are represented to attract the opposite sex to the video so it will make the video more popular to a certain sex.
Technical elements are mise en scene ,cinematography and the editing used in the video.
Star motive is the way the artist publicies themself in the video and focuses the camera on them to increase their own popularity and fame.
Genre characteristics are the conventional characteristics that will be shown in the vidoe of the genre that the music is based on.
Importance of following generic conventions of music videos: This is very important as the genric conventions of music videos is what will make the video popular as it is what has made all the past music videos popular to the public.
conclusion: In conclusion i will follow Goodwins theory in my video as it can be seen in most music videos I have seen even in this day and age so is proven to make music videos successful.
The characteristics are all mentioned and briefly explained.
ReplyDeleteTo improve;
-be more clear in your discussion of intertexuality
-narrative and performance, there is another form that videos can potentially take...
-describe the use of technical elements more
-where you have included Eminems video, include that at the end and analyse how many aspects of Goodwin's theory is followed here.
-conclude with specific features of the theory you will use