Research: Dyers star theory

What is Star Theory:

Star theory is a set of meanings constructed around a music performer in order to sell the performer to a large and loyal audience.

Richard Dyer:
Richard Dyer is an English academic who specialises in film studies. 

Dyer said: "Star image is coherent, that it is incomplete and open", "The star must be simultaneously be ordinary and extraordinary for the consumer", "The star must be simultaneously be present and absent for the consumer"

Performer and Pop star: 

There is a distinction that can be made between a pop star and a pop performer:

• Performer: Pop performers are performers who are promoted by their management to give them the title of a pop star.

Pop star: A pop star is a star who is instantly significant as soon as they come into the pop scene and is very expierienced and conformist with allot of fans.             

Stars and construction:

A star needs to have a unique selling point that will make them different and successful if the artist does not have one then one is made for them which is called an artificial image this is made usually by a mentor or management.

Industry and audience:

Stars are made to make money clearly by the company they are signed to they become and product of their company.

Ideology and Culture: 

Artist need to have their own moral values and cultural values and promote their own views and create their own group of loyal fans that will follow the artist.

Character and personality:
The stars provide audiences with the focus for the ideas of what people are supposed to like.

Control artists brand and star image:

Artists brands have a massive impact on their star image as they are known for their branding when they have reached the top in their industry it is the brand name that they are known for.

Conclusion:

I will be usinf the star theory in my video as it shows how the artist can become popular and make the video successful gaining allot of fans.