Research: Diverse music videos

Diverse Music Videos

What are diverse music videos: Diverse music videos are very different to the mainstream music videos. They are usually made by artists who have very niche audiences that like the artists music. The videos are mainly concept based so this means the video is more focused on ideas rather than a story or the artist/band. Genres that make diverse music videos are mainly the less popular music genres such as electro, dance, rock and alternative.

Cunningham music videos

Aphex twins - Come to daddy


This video was made for the aphex twins it is a very strange video that can not be really understood by the audience the general feel for the audience is that it creeps them out and makes you feel uncomfortable so it is hard to watch.

Aphex twins - Window licker

This video was also for the aphex twins it is also a very strange music video that is also very hard to understand but is clearly taking the mick out of one of the biggest genres in music R&B. It also makes the audience feel uncomfortable and confused by the way the video is made.

Bjork - All is full of love


















This video was made for Bjork but you can clearly see it was made by Cunningham as it is very abstract and different and makes the audience confused and uncomfortable.

Christopher Cunningham's credits: Cunningham has won many awards including the golden pencil award for Bjork's all is full of love video and also won a MTV music video award for breakthrough video and a Grammy award for the best short film.

Conventions of Chris Cunningham's music videos: A Chris Cunningham music video can be clearly seen if he created the video you will know by the diverse concept themed videos that he creates for his artists. His videos are made to make his audience feel uncomfortable and confused when they watch the video. distorted humans, low-key, obscure images

Opinion of his work: My opinion of Chris Cunningham's work is that he does what he makes his videos for but I don't not like the videos he creates as they make me feel very uncomfortable when I watch them.

Gondrys music videos

Gary Jules - Mad World


















This video is extremely simple and only uses one camera shot throughout the entire video. There is no start image the artist only appears in small sections of the video. The simplicity of the music video makes it hard for the audience to understand.

Kylie Minogue - Come into my world
















This video has very complexed editing and is very unique which engages the audience to watch more of the video. Since its very unconventional it makes the audience want to watch more. It has a lot of star image as it is performance based and is focused on the star.

Daft Punk - Around the world

















This video is very diverse and concept based music video it is fun with allot of dancing to entertain and engage the audience. It uses allot of colours but has no star image throughout the video.

Gondrys Credits:
Won an Oscar in 2005 for best writing and screenplay. Eternal Sunshine of the spotless mind. Nominated for a BAFTA award 2004 Eternal Sunshine of the spotless mind. Academy of Science Fiction, Fantasy & Horror Films, USA nominated 2005 for Eternal Sunshine of the spotless mind. Bodil Awards Nominated for Eternal Sunshine of the spotless mind. Bram Stoker Awards Won for best screenplay 2005.

Common conventions of his work is repition in the music videos.

In my opinion Gondry's work is very original and it is very intellectual in the way it make the think in order to understand the repetition theme an why this is being used however the narrative is much easier to understand and does connect wit the audience.

Advantage of diverse music videos:

• Diverse music videos allow the artist re-invent themselves to their audience and loyal fans.
• Videos being strange and unique creates a buzz so makes people want to watch the video.
• The video leads a lot of profit and will make the artist succesful if it becomes popular.
• Will allow the artist to have a niece audience.

Disadvantage of diverse music videos:

• The music video may be censored.
• If censored may have to make new video.
• The audience response may not be good.
• limited audience.

Diverse music videos should stay away from mainstream music culture? 

I think that diverse music video should stay away from mainstream as they have their own audience and fan base that they appeal to so they dont need to conform to the mainstream to stay succesful.

Conclusion: 

I have learnt that music videos dont all have to conform to be succes even if that is the easy route for most artist. I dont think my music video will be diverse at it is easier to be a succes if the video is mainstream.

Research: Music Channels

Music Channels

Intro: Music channels are important because they provide a platform for music channels to be seen on TV. Channels provide the audience with a wide variety of choice of the music they are looking for on the channel each mainstream genre will have a music channel dedicated to that genre of music so views are guaranteed.

Music Channels today: There are  a lot of music channels on today's TV to suit the tastes of most people they have become more popular as time has gone on and technology has improved this therefore made music go from very little channels to many.

Examples of music channel:

 
• MTV and its sister channels.

• Channel AKA

• Kerrang

• Chart show TV

• Kiss TV

•  Starz TV

• 4  music

Under representation of music channels:

There are many genres of music that are not largely represtented on music channels for example:

Folk and country are underrepresented because in the UK since they are more populer in the USA.

Religious music is not represented well due to a decline in the amount of people who are religious in this day and age.
Advantage of music channels:

• Direct way of targeting the audience individual audiences.
• Markets and promotes of the artists music video and their new song to make them more succesful.
• Satisfies the fans as there is a demand for music videos are in high demand by fans.
• The music channel shows the audience that the artist wants and to the target audience of the music video.
• Aire time for artists and their music.

Conclusion:
I think my music video would play on MTV as it will be very mainstream and appeal to a large audience that already had a big following.

Research: History of music videos.

History of Music Video

Music videos:
As the years have past by music videos have changed greatly over the year and got better and better and more technological. Once video were just a add on to a song but now they are part of what makes a song a succes they used to be very short and cheap but now most are around 4 minutes with a high budget. Music videos appeal to everyone in the stars target audinence and are mostly made for the fans to satisfy them they are mad to cause a buzz a to promote the audience to give them a wider audience. 

Music history Timeline:

http://www.theguardian.com/music/interactive/2011/jun/11/history-modern-music-timeline

This is a interactive timeline of the history of music videos.
My timeline with key/significant dates and achievements:

  1920: 

The key events in  the history of music videos.

• 1920- when Bessie Smith the video can not regarded as a music video as it has no editing and doesnt follow the conventions of music videos.

•  During 1920  film were accompanied  by the moving image, especially animations.

1940:

• 1940- Disney  'fantasia ' was animation film  about classical music.

 1950:

• Tony Bennett -1956  was filmed walking in  Hyde park London for 'stranger in paradise' it was aired on English and American TV.

1960:

• 1964-The Beatles set out basic visual vocal for todays  music videos. A simple motion picture accompanied by music.

• 1966-TOTP- Artist had to create competitive videos to complete for air time on TOTP. But the show mostly performance based.

• 1968- 'The Monkee's had their own TV show and a special segment that was made to accompany their song.

1970:

• 1975- Queen 'Bohemian Rhapsody' set up modern music video era. They mad the first music video that they used to replace a live performance. It was made specifically for the song to be played on TV.

• 1970-1980 Music videos became the norm and every artist had a video to accompany their song. It was qucik and easy and made artists get populer quickly.

1980: 

•  In 1981 MTV launched the first video to be aired and this was Buggle's 'video 'killed radio star.

Change of music videos over time:
Music have changed a lot as history of music video has gone on. Music videos are now a esential part of artists succes. As time has gone on more and more is expected from music videos quality of them has to be great now compared to the first queen music vidoe. All genres have different types of music videos that will appeal to their audience. And lasltly now technology has advanced a lot more technology and affects are used to make music videos a lot better.

Conclusion:

This post has made me realise how music videos have changed over time and how they are now very popular and essential and what makes them popular in this day and age.

Planning: Production roles

Introduction:
Production roles are the roles that the people in our group will take to produce the music video it is important to give production roles to everyone in our group because this will ensure everyone is organised and knows what there role is going to be in the making of our thriller it makes the process of making our music video much quicker as everyone knows what they are doing and what they have to do.

Different production roles:

Director:
The director is the leader of the music videos production the director calls the shots throughout the videos production.

Producer:
Partner of the director the producer controls the videos budget.

Camera operator:
Controls the camera when filming.

Lighting operator:
Controls the lighting used in the scenes.

Location manager:
Decides where the music video will be set.

Hair and make up:
Does the hair and make up for the actors in the music video.

Story Boarder:
Plans the outset of the music video.

Editor:
Edits the music video.

Print designer:
Designs the album cover and the digi pack for the album.

Photographer:
Takes pictures of the stars and the music video.
Our groups roles and why:

Chardelle:
Director, Story boarder and hair and make up. Chardelle has been given these roles she was director and hair and make up from last year she has been given the role of director again as last year she got 110% out of the group and made sure we were on task. She has been given hair and make up again as she is again the only girl in our group so is the only one with experience in hair and make up. This year she is now the story boarder as she is the director so she can show the idea clearly.

Lashane:
Producer, Print designer, Photographer and Locations manager. Lashane has these roles because he was good at managing the budget last year so was great at producing. He is now the location manger as he knows very good locations for our video. He is now the photographer as it will be convenient for him to do so while we film and he has experience with photography. He is the print designer as he is the photographer so he will know what he wants to do with the shots on the album and in the digi pack.

Me:
Camera operator, Lighting and Editor. I have these roles because two of them I also had last year and I was chosen to be camera man and editor last year as I have many technical skills which makes it easy for me. I have now been given the role of lighting manager as I have the technical skills and also it helps as I am controlling the camera and the shots.

Why has this been beneficial:
This has been beneficial because everyone in our group knows what we are going to be doing so this has been saved us time and confusion when making our music video.

Planning: Characters

Character  1:

C



haracter name: College girl


Age: 17


Ethnicity: White


Gender stereotype: Vulnerability, Insecure and needy


Costume: Scarf,  White jumper, Skirt and tights.


Hair + Make up:  Pony tail and Natural make up.


Body language: Low self esteem and Weak


Represented as...  A weak vulnerable person who cannot  stand  up  for herself and keeps it all inside and to herself because she feels she cant tell anyone.


Role within music video:  She  is the college girl who commits  suicide.




Characters who have influenced my character decision:


Character 2:


Character name: Male - Couple

Age: 18


Ethnicity: Black Caribbean


Gender  stereotype: Masculine, Controlling, Quick tempered  and Assertive


Costume: Shirtless and jeans


Hair + Make up:  None


Body language Touchy and Good posture
Represented as...  A controlling  boyfriend he loves her but has a bad temper and cant control it and becomes abusive but then feels guilty.


Role within the music  video: Part of the couple who are in love and intimate but  begins to argue and  turn violent.

Character  3:



Character name: Female - Couple

Age: 18


Ethnicity: Black


Gender  stereotype: Vulnerable, Emotional, Weak  and Naïve


Costume: Tight  vest  top and his  boys  boxers


Hair + Make up:  Long hair, Red lipstick , Eye  make up and Fake bruises.


Body language: Vulnerable and has a attitude


Represented as...  She is a young naïve girl who is so in love with her boyfriend  she  will him no matter what happens.


Role within the music  video: Part of the couple who are in love and intimate but  begins to argue and  turn violent.

Conclusion:
This has helped us as we now know what we will want our characters to look like in the music video so we will not have trouble when making the video.

Planning: Similar videos

Structure - Jhené Aiko - The Pressure (Explicit):

Structure:
The video is structured the way we want ours to be with many different narratives throughout the video and shows star image. This is done using pans and fades in and out with straight cuts. As the song goes on song goes on it shows the problems of all the characters and shows all negative narrative and this is how we want our video to be.
Narratives:
The narratives in this video are extremely similar to our narrative for example we have relationship problems in our video and so does this one. At the end of the video the characters is all alone and that is how our video will be except the characters will commit suicide in our video.
Performance:
The star is in a dark room alone with a light over her with darkness around her this is how we want our star to be in a room alone in the dark.








Artist - Rihanna - Stay ft. Mikky Ekko:

Camera work/Facial expression:
To show her emotion allot of close up shots are used throughout the video as she is crying to get her sadness across to the audience. She has a very drained and zooned out look throughout the video.

Body language:
Her body language is very into herself as she is hugging her knees and hiding her body showing she just wants to be alone by herself.

Performance:
She is alone in a bath tub throughout the video to show the audience she wants to isolate herself from everyone else. In our video we want our star to put this across to the audience.

Costume/Make up:
Her make up is very nude and  natural showing the audience she is very stripped back this allows her to connect with the audience as she is more real.







Content - Five Finger Death Punch - Coming Down:

Narrative:

Narrative shows the stories of two teenager going through bullying that has led them down the route of suicide. It shows us the troubles they go through and how one person can save them from what they want to do.

Performance:

No performance is shown as star image has not been used you can only hear the band in the background the video is focused on the narratives.

Concept: No concept is used at all the video is very serious and focused on the narrative. 

 

 

 

Mise en scene :

Setting: School, Home and streets.

Costume: Female main - Black dress, underwear and baggie shirt. Male main - Jeans, shirt, back pack and hoodie. Female make up - Average make up not caked. Male make up - None.

Facial expression and body language: Female main facial expression - Distraught, pain, anger, calm, nervous and blank. Male main facial expression - Distraught, pain, anger, calm, nervous and blank. Female main body language - Calm and distraught. Male main body language - Calm and distraught.

Lighting and colour: Natural lighting and low key lighting.

Iconography: Gun, Pills, Phone, Laptop and Make up.

 

                                                                      

Planning: Locations

Locations:


Location 1 the house:


We decided to use a house as our first location as it is suitable for the first narrative in our music video. The house is where the couple in our first narrative will be arguing and fighting around the house as the song is played over it lyrics relevant to this are "And I cant remember the last time I took love from anyone." This is relevant as when at home with your partner your meant to feel loved yet the couple contradict this as they argue and fight we felt this was a valid problem to bring up in our video and fits what we are trying to put across to our audience.


Advantages:

• Easy to find this location
• Relevant to the narrative we have chosen
• Many different rooms in a house so like having many locations in one.

Disadvantages:

• Not much space so is hard to film in the small rooms.
• Lighting issues.
• Neighbours might think the fighting is real.

Location 2 the train station:
Relevant to lyrics: "Crucify me."


Relevant to genre: Hip-Hop usually uses run down areas as it is aimed at the lower classes in society so people can relate to it.


Relevant to target audience: If a teenager wants to run away public transport is what they run to first.


Advantages:

• Easy to get to.
• Time efficient.
• Large space.

Disadvantages:

• Other people traveling could get in our shots.
• People may think our actor is actually trying to kill herself.
• Being near the edge is dangerous.

Location 3 empty streets:
Relevant to lyrics: "Are you hating yourself? Do you really hate me." This will show our second narrative the prom girl being bullied then running away wanting to be alone.


Relevant to genre: Urban streets relevant to Hip-Hop.


Relevant to genre: Young people just want to run away and be alone when hurt or in times of stress.


Advantages:

• Lots of options.
• Large space.
• Realism.
• Can film locally.

Disadvantages:

• Cars could get in our shots.
• People could get in our shots.
• Hazards.

Location 4 dark room:

Relevant to lyrics:

"I cant recall the last time I took advice from anyone". This is relevant as young people only trust themselves and don't listen to others.

Relevant to genre:
Hip-hop is all about people, themselves and their feelings this shows this location is relevant to the genre as its a place of thought and self reflection.

Relevant to target audience:
It suits the idea of wanting to curl up and hide alone this is a common thing between young teens to want to be alone and think and they are our target audience.

Advantages:

• No disruptions in our shots.
• Easy to give direction to actor.
• Can be filmed at anytime.
• Not hard to create the shot.

Disadvantages:

• Lighting is hard to use.
• Quality of video.

Conclusion:
In conclusion researching my locations has been very beneficial to me as I now know the strengths and weaknesses of our locations and how we are going to use them therefore it is going to make filming allot easier.